Know Your Digital Landscape
If you’re seeking a comprehensive audit that will provide insights into the effectiveness of your current marketing efforts, deep competitor analysis and a strategy guide to come out on top, you’ve come to the right place.
Great marketing is the bread and butter of business, a staple of successful companies across the globe. Many (most?) small businesses don’t spend any money on advertising and rely on word of mouth. That’s great, until it’s not.
When a business owner decides to start advertising after the pain of lost revenue is already present, it’s extremely common to overpay for marketing by flashy, loud “agencies” that talk a big game and produce dismal results.
Sound familiar? This is why a compelling and insightful marketing audit is essential. Even if you are just getting started with marketing, our audits double as a strategy guide that surveys the landscape of your business vertical and the competitive field you are working with.
We know that if companies want to thrive, and stay ahead, they can never stop innovating their marketing strategies. Even when times are tough . . . especially when times are tough. Marketing never stands still. Today’s business owners face an array of challenges and a specialist marketing agency like 128 Collective plays a critical role in helping SMB owners to prioritize in an ever-shifting landscape.
What is in the Marketing Audit?
We do deep competitor research to see leading industry trends. We unearth points of differentiation - giving them visibility - that generate a wealth of ideas. This makes for smarter marketing strategies that lead to better ROI. We consider how your people, stakeholders, and customers see things. We dive deep into the past to create a glimpse beyond the horizon and into the future. We devote time and energy to expanding our understanding of an organization, and analyze how people view it from different perspectives.
We study changing perceptions and attitudes and interpret trends. Without a deep, purposeful marketing strategy, the process of advertising becomes arbitrary. That’s why we use every research and analytical technique available to us to create marketing strategies that resonate with your customers and drive real results yet are set to pivot at a moment’s notice if the playing field changes, which it will.
While there’s often a good reason to delay a marketing strategy review, there’s usually a better reason not to - if you don’t act, someone else will. In our experience, a forward-thinking, proactive mindset makes for a more dynamic and exciting marketing strategy.